Market Needs
Identifying consumer needs.

Why MagLid?
How do you give your existing and new brands the advantage over others?

In our rapidly changing fast paced world with increasing consumer expectations, companies are challenged to develop and enhance their products in order to be noticed. MagLid's patented technology can make that difference, offering companies a means to modernisation and a commitment to innovation.

Maglid's originality and enhanced functionality adds a touch of intelligence and a leading-edge to packaging and product development, making the current antiquated closures systems available today a thing of the past.

1. Brand differentiation
How do you give your existing and new brands the advantage over others?

“Re-designs that add a fun factor to packaging closures can be seen to reap tremendous financial rewards, both in terms of net profit and brand image.”

source: PACKAGING CLOSURES AND SEALING SYSTEMS | NIGEL THEOBALD Consultant in Packaging Technology Durham, UK & BELINDA WINDER Department of Psychology Nottingham Trent University, UK

It is therefor unquestionable that packaging closures are of paramount importance in building successful brands and reaching target consumers, making it a powerful marketing tool in creating memorable brands and influencing consumer choices.

The Problem: Getting a brand noticed has become immensely challenging in todays markets.

“Today, consumer goods markets are highly fragmented, maturing, over-saturated and increasingly commoditised, making a brand’s ability to stand out from the competition far more difficult, and by default far more critical.”

source: Pira-International WhitePaper: Brand Strength and Packaging

The Solution: MagLid

By utilising the strengths/advantages of MagLid via licensed or manufactured products, our clients captivate consumers of all ages. Offering enhanced functionality, quality and performance, recognisable visual aesthetics and the “wow” factor.

These features enable companies to achieve a competitive and differential advantage over their competitors making MagLid a leader in captivating the consumer and increasing sales. “Maglid magic”

2. Sealing
Protecting the product from the environment.

It is critical to maintain the product in the state in which it was produced until the end user can use it and to maintain the quality of the package contents for the longest time possible.

The Problem: Keeping food fresh.

Product contents can be compromised due to improper closing by the customer leading to harmful and undesirable effects.

The Solution: "Magic Lid"

By using MagLid’s revolutionary closure technology we offer the end user an effortless automatic lock and seal of lid to canister. Providing a seal that can be waterproof, oder proof etc. based on customer requirements and specifications.

3. Ageing Demographics

“Age can have a severe impact on an individual’s ability to access and use packaging. In the United Kingdom alone, there are nearly 10 million people aged 65 or older, and the trend to live longer is set to continue – by 2025, life expectancy will have risen to 85 years for men and nearly 93 years for women. By 2050, the number of people in the world aged 60 years and older will triple to more than 2 billion people.” Additionally, “Research has shown that if the consumers have difficulty in opening a pack, they will look elsewhere.”

source: PACKAGING CLOSURES AND SEALING SYSTEMS | NIGEL THEOBALD Consultant in Packaging Technology Durham, UK & BELINDA WINDER Department of Psychology Nottingham Trent University, UK

The Problem: Ageing population.

The challenges which have arisen due to this large shift in demographics are now pushing companies to becoming more creative in finding solutions to make opening and closing containers easier for the elderly. All industries are faced with the dilemma of how to “ensure that their products are still useable as old age takes its toll on strength and coordination.”

source: WorldPharmaceuticalFrontiers | www.worldpharmaceuticals.net

The Solution: MagLid easy open easy close.

Maglid’s technology is particularly suited in solving this problem. The effortless opening and automatic lock and seal is intuitive and easy to learn. Additionally the bi-directional and single handed feature adds additional simplicity to everyday products and pill bottles that necessitate closing. (Child lock optional (CRC))